SUNRA New Products Release in Thailand: Pushing Forward Global Brand Strategy

Time: 2024-11-04 10:53 Admin: admin

Since the start of this year, industry-leading electric two-wheeler brands with SUNRA as a representative have been vigorously expanding into overseas markets. They have taken exploring international platforms and creating incremental markets as a major focus for the future development of the industry. Recently, the successful holding of the “2024 SUNRA Thailand New Product Launch and Dealer Summit” has drawn widespread attention from within and outside the industry as well as Thai merchants. As a pioneer of Chinese electric motorcycles making an impact on international platforms, the highly successful convening of this event will further accelerate SUNRA's strategic layout in the international market.
 

Zhang Chongshun, chairman of SUNRA, jointly participated in this conference with SUNRA's exclusive agent in Thailand, hundreds of local dealers, financing companies and more than a dozen local professional media. At the scene, he elaborated on SUNRA's enterprise scale, product strength, intelligent manufacturing strength and leadership in technology research and development and market service from multiple dimensions such as brand, research and development, quality, service and intelligent leadership of the future. SUNRA will provide strong support to Thai merchants in many aspects such as products, services and markets, and work together for a win-win situation to seize the huge market in Thailand.
 

At this release conference, SUNRA officially launched two new lithium high-speed electric mopeds, Future and Winner (Legend), for the localized Thai market. These two models are newly developed by SUNRA with its formidable R&D and design capabilities, specifically tailored to the consumption needs and application scenarios of overseas users. They boast not only a strikingly fashionable and high-value exterior but also powerful performance and intelligent features. They are able to provide Thai users with an even more superior electric mobility experience. After test-riding the products, hundreds of Thai agents further signed cooperation agreements with SUNRA. More than a dozen local media in Thailand also provided live broadcasts and comprehensive online and offline reports on this conference.
 

This new product launch conference is an important step for SUNRA to deeply cultivate the Thai market. It not only sets a benchmark for the industry to explore overseas markets but also accelerates the brand's high-quality globalization. SUNRA will adhere to the development concept of "Where there is sunray, there is SUNRA", continuously promote the innovation and upgrading of products, and provide global consumers with higher-quality and more intelligent electric powered bicycles and services.