The Women’s Economic Power Is Reshaping the Electric Vehicle's Future Development

Time: 2024-03-12 11:01 Admin: Arlene

In order to celebrate the arrival of the 114th International Women's Day, Wuxi first marathon event in 2024-the Wuxi Taihu Lake Queen's Half Marathon sponsored by SUNRA EV officially started on the morning of March 10th! This event is linked with the marathons in Suzhou and Shanghai. Through brand linkage, it will help friendly interoperability and integrated development in the Yangtze River Delta region.
 

With the improvement of women's social status and income, strong consumer demand has promoted the consumption upgrade of women groups, and gradually formed a unique consumption field, which is the concept of "Her Economy". Looking at the market performance of the electric vehicle industry in the first quarter of 2024, products that can reflect one's individual spirit have become the absolute protagonists. All major brands are in full bloom, and many diversified new models have been launched one after another. Among them, the women's travel market is particularly popular, and has become a key track for many brands to bet on.
 

As a leading electric motorcycle suppliers in China, SUNRA has successively launched a variety of women-friendly models including Elfin and Grace, which have received extremely strong responses from female costumers. In recent years, when female consumer groups choose electric vehicles, they are different from men’s pursuit of functional features. They prefer whether the color and pattern of the product are exquisite and beautiful, whether the product’s shape is unique, and they are more interested in the unique social expansion attributes of electric vehicles. In response to these different orientations, SUNRA has upgraded its compact electric powered mopeds. The body design of the newly upgraded M3 is inspired by the classic retro appearance of the Beetle, with rounded lines and full styling. The color scheme draws on the Rococo style of the 18th century to create a retro-romantic atmosphere. The wide pedals provide enough space for daily storage needs. The seat cushions are made of cloud sponge foam technology and also support smart functions such as Bluetooth unlocking and one-click reversing. It has both practicality and design, bringing a better travel experience to female users.
 

In the future, SUNRA will develop more electric scooter series targeted at women, allowing everyone to confidently and safely demonstrate the independence and strength of women in the new era.